The Goldie Bucket

The Goldie Bucket is a multi medium campaign created to inspire and enable people aged 65 and older to live their retirement years to the fullest with the help of intergenerational connection. Through our research my project partner and I found that upon reaching retirement, many people struggle to cope with self-worth and boredom and therefore lack the motivation to make the most of their supposed ‘golden years’. The Goldie Bucket campaign has multiple touch-points consisting of promotional posters, interactive installations, social media ads and a website. These are all designed to encourage engagement and interaction with the campaign from both the target and wider audiences.